Virgin Group Aligning Loyalty Programs Across Brands
In an interesting press release, Virgin Atlantic announced that it will created a unified loyalty program across all Virgin Group brands including Virgin Atlantic’s Flying Club. The new program will use the Flying Club “miles” as it’s currency. While Flying Club isn’t the most lucrative points program, there are some nice redemption sweet spots in the program at present like Transatlantic Premium Economy flights. Per the press release from Virgin Atlantic: Today we’re announcing the intention for the Virgin Group…
